LINKING YOUR SOCIAL MEDIA ACCOUNTS
Wondering how to link your social media accounts with Emphatic? Don't worry we have you covered here!
To see a video walkthrough of the process, you can check out the video tutorial here:
Otherwise, you can follow these steps:
First, you can always link new accounts or change your accounts by going to the 'Link Accounts' tab at the top of your screen. Once you are there, you can link any Twitter account, a business Facebook account, and a personal OR business LinkedIn page.
Linking a Twitter account is simple, as all you need to do, is log in to the Twitter account you wish to link to Emphatic and authorize the application. And boom, you're done!
When connecting a Facebook business page, you will first need to log into your personal account. From there, you can choose any business page that you're an admin of, which can then be linked to Emphatic. Simply click the page you want to connect, hit confirm, and you're all set!
Note: If you are not the admin of a page, it will not appear as an option for you to link to Emphatic.
Similarly for LinkedIn, you will first need to log in through your personal LinkedIn account. From there you can either choose to connect your personal LinkedIn profile, which will post to your main LinkedIn feed so all of your connections can see your posts, or you can choose a business page that you're an admin of.
Our advice is post to where you'll get the most visibility. If you have 1,000+ LinkedIn connections, but only a few hundred likes on your LinkedIn company page, we would advise posting to your personal account.
Bitly
Lastly, you also have the option to connect a Bitly account to Emphatic. If you choose to do this, every single article our writers use for your posts will be turned into a shortened Bitly link. You can use your Bitly account to track the clicks and views on the links Emphatic is posting for you.
This will help you determine the types of content that resonate with your audience so you can refine your Emphatic strategy accordingly.
Keeping Your Connections Up-To-Date
Next to your LinkedIn and Facebook connections, you will see an expiration date. Facebook and LinkedIn connections need to be refreshed every 60 days. If you don't refresh the connections within 60 days, they will expire and the posts scheduled for these platforms will fail to go out. You will receive an email notification each time you need to refresh the connections, so be sure to keep an out for that!
If you have any other questions, please don't hesitate to reach out to our support team at clientservice@emphatic.co! We are always here to help!