How Are Lead Scores Calculated?

Want to know which of your contacts are engaging with your messages the most? 

Lead Scores  show you the ten most engaged recipients of each campaign. 

Each interaction is given a score of 1 Point per open, 2 Points per reply. If contact is interacting multiple times with a message - repeated opens or replies they would get a point for each interaction they make.

The Lead Score's intent is simply to give a quick view of some of your most engaged recipients.