What's a Sequential Campaign?
Sequential Campaigns are sequences of messages that you can drop prospects into at any time.
The sequence of messages you input will allow you to set the frequency between your messages.
For instance - let's say you create a tag for people that you want to speak with regarding JV/Referral partnerships.
And you write a series of 4 messages you want to send them. For example:
- To introduce yourself and your business.
- To make the case that you are the best service provider for the service you provide so much so that all other service provides oughta quit.
- To set up a call to discuss how you can help this potential partner.
- To follow-up on setting a time to talk.
Let's say that for this sequence you are planning on adding new prospects to it throughout the year to always receive the same messages.
In this situation...you'd want to use a Sequential messaging campaign option.
This will allow you to enter new contacts into a selected sequence of messages simply by giving them a specific tag that you have designated for this campaign.
Each time you tag contacts with that tag (i.e. "JV/Referral Opportunity") the software would enter them into the sequence and handle all follow-up messaging however you've designed it.